being creative.

People with tattoos aren't renegades these days. Everyone's got a tat, now.

That's how it always plays out. The edge gets mainstreamed, blunted, and we don't even notice it anymore.

Do the same thing as others, people never see you.

But choose to be creative. Become different ... they will see you. Listen to you. Maybe they spit on you. Tough. Maybe they give you their business. Cool.

The creative approach is what gets you noticed. So it's you they give their business to. Not the other guy.

And watch out, okay? That mugger on your side of the street's the comfortable and safe temptation to be like everybody else. He will approach you.