being creative.

People with tattoos aren't renegades these days. Everyone's got a tat, now.

That's how it always plays out. The edge gets mainstreamed, blunted, and we don't even notice it anymore.

Lesson I ... if you do the same thing as others, people will never see you in the marketplace.

Lesson II ... but if you choose to be creative ... become truly different ... they will see you. Listen to you.

Okay, maybe they spit on you because you're different. Tough.

But maybe they give you their business. Cool.